September 23, 2010
South Bend, Indiana (The Weekly Vice) - There are some ad campaigns that get no attention, and then there are ad campaigns that get lots of attention, but for the wrong reason.
The South Bend Public School system certainly got it's share of attention this week when a sign went up inviting folks to visit a website that promotes the "15 best things about our pubic schools."
Pubic schools, not public schools.
The sign reportedly went up on Thursday and prompted passing traffic to learn about its pubic school system until Monday, when officials finally noticed there was an "L" missing in Public.
Blue Waters Group, the company who reportedly commissioned the ad campaign, took fully responsibility for the mishap and stressed that the error was not caused by the school system or the city.
The sign has since been corrected.
The Weekly Vice
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Posted by Danny Vice at 4:56:00 AM
Learn The 15 Best Things About Our Pubic School System - Fail