January 27, 2009
Jacksonville, Florida (The Weekly Vice) -- Just weeks after the remains of missing toddler Caylee Anthony were found discarded in a laundry bag, her memory has already become monetized.
Showbiz Promotions, a Jacksonville Florida company created by Jaime Salcedo, has begun taking orders for it's new product, The Caylee Sunshine Doll.
Touted as a "tribute" to Caylee Anthony and promoted on a blog titled "Caylee Anthony Tribute Site", the doll enables you to be "inspired" by the murder victim's memory for just $29.99.
The 18" doll is being released with blond hair and blue eyes - in an effort to not be offensive to the Anthony family - however it's namesake and very purpose was built upon her persona and story.
Salcedo originally announced plans to donate a portion of the product's profits to charity, however it has more recently announced a pledge to donate 100% of the product's profits to charity. That charity, of course, has not yet been determined according to the company's blog.
When Salcedo was asked whether it's appropriate for his company to profit on Caylee's death, he replied that he is anticipating critics. He added that this will be the first product his promotions company will sell that is inspired by the victim of a crime.
So for those of you who want to inspire your little angels with the memory of a murdered child, you now have your chance. (Duct tape, laundry bag and heart sticker sold separately).
The Weekly Vice Opinion:
We've been as fair as possible in the article above, laying out the bullet point details of the product and the blather behind it. Also included are links to the site, so you can read the company's explanation for releasing a product like this for yourself.
Now I'm going to offer my two cents on this product.
In my humble opinion, this product is a twisted, morbid and disgusting tribute to how far greed can really go.
Although the company states 100% of it's profits will be donated to charity, we'd beg to have a look at what his balance sheets define as profit.
Profit is the revenue that's realized after costs and expenses have been paid. Employees and owners are expenses, which pretty much means the owner can and likely WILL profit off of the murder of this girl, despite what the advertising jargon says.
Even if he denies himself a paycheck, there are endless ways to funnel money back into the company, so that those funds are tapped from other revenue streams.
We were fortunate enough to catch Salcedo's original intention of "maybe" donating up to $3 per doll to charity (a spoon full of sugar to make the greed go down). He's reworked the formula to avoid the critics....... but we know the intent.
You claim to care about exploited children Salcedo? Then you can get a start by ceasing the exploitation of THIS child....... You may fool the masses, but you aren't going to fool us.
You cannot sell a rotten apple in a smiley face wrapper and expect it not to stink.
The Weekly Vice
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