January 20, 2008

Road Kill Toys 'Hit' The Market


London, UK (The Weekly Vice) -- Yes, it's okay to take a second look. No, your eyes aren't deceiving you. We know we have your attention for a moment and Adam Arber wouldn't have it any other way.

Squash-Plush, the brain child of Adam Arber, Mike Velcro and Charlie Bradshaw, is the newest wave of 'strange but true' toy concepts to hit the market - and yes, their guts spill out when the hit comes.

The first toy to be produced is 'Twitch', the Roadkill Raccoon. It's bulging eye is the first clue that all is not well with this snuggable fluff. Simply unzip it's underside and the racoon's innards spill out. The toy also comes complete with a body bag and toe tag identifying what led to the coon's demise.

According to the group, additional Squash-Plush lovables will follow. Grind the rabbit, Splodge the hedgehog, Fender the fox and Pop the weasel. The toys initially debut at Play Lounge of London but it is also available on the Road Kill website.

The company which originally first set up shop in a musky West London basement is a part time endeavor for Adam Arbor who currently works in advertising. Will Road Kill toys be the next 'Garbage Pale Kids' of the new century? We're not sure, but we can assure you that you'll be seeing more Road Kill soon!

There is only one way to beat the Road Kill mania, and that is to be the first in the office to get one. Just don't expect your co-workers to sift through your trash can any time soon.





4 comments:

Mimzie said...

I'm sorry, but I think this is hysterical! I want one!!!

Anonymous said...

I want one too....

Since it's pretty close to how I feel on many Monday mornings...lol

Mavrick1168 said...

A must have... Works well as a child's first official stuffed animal.

Use it to teach your kids anatomy.

Use it as a catcher's mit.

Freak your little sister out with it so she doesn't sleep for a week.

All for the incredible low price of....

Ambrgurl22 said...

Well this is interesting. They'll probably make a mint and retire young. Good for them.

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